FOX announced plans for a new streaming service that will combine its news, sports and entertainment content.
FOX One will include content from FOX News, FOX Business, FOX Weather, FOX Sports, FS1 (Fox Sports 1), FS2, BTN (Big Ten Network), FOX Deportes, FOX Local Stations and the FOX network, the company announced via FOX News' website.
"We know that FOX has the most loyal and engaged audiences in the industry, and FOX One is designed to reach outside of the pay-TV bundle and deliver all the best FOX branded content directly to viewers wherever they are," said FOX One CEO Pete Distad. "We have built this platform from the ground up to allow consumers to enjoy and engage with our programming in new and exciting ways, leveraging cutting edge technology to enhance the user experience across the platform."
"We’re also excited about our Direct-to-Consumer plans. Since the formation of FOX, we have created a unique platform of America’s best known media brands across the key verticals of news, sports and entertainment," said FOX Corporation Executive Chair and CEO Lachlan Murdoch. "These are the brands that resonate with our audiences, and that advertisers value so highly. Whether it’s the Super Bowl, the election cycle, or the Upfront, our company is at its best when we work together as ONE. That key attribute is the basis of our upcoming DTC offering, named FOX One, where targeted consumers – the cordless market outside of Pay-TV -- can find all of the FOX brands they love."
"We have built this platform from the ground up to allow consumers to enjoy and engage with our programming in new and exciting ways, leveraging cutting-edge technology to enhance the user experience across the platform," Mudoch added.
FOX One will feature personalization technology that will adapt to the viewer's preferences, as well as include live and video on-demand content, with a launch set to take place prior to the NFL and college football seasons in the fall. More information can be found on the FOX One website.